The alliance will lead to build the brand further
Brinton in a strategic move today announced a tie-up with the global foot care brand, Scholl Wellness Company, for the sales and distribution of the latter’s products in the Indian market, which include the famed brand, Krack Cream.
“We are proud to collaborate with Scholl to build its heritage brands including Krack Cream. Scholl is the global leader in the foot care industry and we have an interest in the area of dermatology among others. We endeavour to build on this legacy through our mammoth distribution network and strong marketing capabilities. This will help to build the brand further and reach the pinnacle of success,” said Brinton CMD, Rahulkumar Darda.
“The foot care market continues to offer exciting marketing opportunities. Its market size is expected to grow at 7.9 per cent CAGR for the next few years since there is a growing requirement of foot care products for maintaining better aesthetics and ensuring hygiene. Fluctuating lifestyle and altering fashions are augmenting exposure of feet skin,” added Darda.
Global market research, in this backdrop, indicates that the demand for foot cleansing lotions, creams and repair ointments would continue to rise. Then, there is also the increasing incidence of diabetes and bacterial infections which is further fuelling the growth of the foot care industry.
“Our scientific and technical expertise makes us one of the most trusted brands and we believe in delivering world-class products at affordable cost. Our alliance with Scholl is an important step towards strengthening our foothold in the OTC segment. We will penetrate the market deeper ensuring the availability of Scholl products to a wide variety of customers,” Darda informed.
