Highlights:
- The campaign’s overarching goal is to reach 10 million individuals throughout the country
- In India, nearly 11.2 million people above 40 years of age are affected with glaucoma.
- The campaign is being conducted in in 6+ states/cities including Mumbai, Kolkata, Delhi, Punjab, Bihar and Jharkhand & Kashmir
- The initiative seeks to disseminate knowledge about glaucoma and urge people to have their eyes examined at frequent intervals
ENTOD Eye Health Foundation has launched a glaucoma awareness campaign (#GetTestedForGlaucoma) from 12th – 20th March across different parts of India supporting ‘World Glaucoma Week’. The campaign’s overarching goal is to reach 10 million individuals throughout the country, with a particular focus on those aged 40 and above, as well as the younger generation. The initiative seeks to disseminate knowledge about glaucoma and urge people to have their eyes examined at frequent intervals so they can evaluate their risk factors, as well as familiarize themselves with the glaucoma treatment alternatives that are available at every stage of the disease. ENTOD Pharmaceuticals will support ENTOD Eye Health Foundation in its effort to raise awareness of glaucoma and prevent its progression.
“Glaucoma, also known as the ‘sneak thief of sight’, can cause severe issues and even permanent vision loss due to lack of awareness. In India, nearly 11.2 million people above 40 years of age are affected with glaucoma. Our objective in launching a glaucoma awareness campaign is to increase awareness about this condition through various engaging activities. In order to prevent glaucoma blindness, several issues must be addressed. Glaucoma often presents no warning signs until it reaches an advanced stage, but the damage it causes to vision is ongoing and irreversible. Fortunately, treatment can stop the damage for many patients. Therefore, early diagnosis is crucial for preserving vision and preventing blindness. The glaucoma awareness campaign aims to emphasize the importance of regular, simple eye exams, which can lead to early detection and preservation of sight. We will also be engaging with celebrities and influencers on social media to promote the importance of checking one’s vision to fight glaucoma” said Mr Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals.
The campaign is being conducted across Mumbai, Kolkata, Delhi, Punjab, Bihar and Jharkhand & Kashmir would not only disseminate information and raise awareness on glaucoma media but screen people and conduct awareness talks with specialists to support glaucoma prevention strategies.
“High eye pressure is one of the main risk factors for developing glaucoma. Additionally, the incidence of the disease tends to increase with age, making it more common in individuals aged 40 years and older. Those with a family history of glaucoma (such as parents or siblings), high myopia (over 6 dioptres), or a history of eye traumas are also at higher risk of developing the disease. Glaucoma is the leading cause of irreversible blindness worldwide, but early detection and treatment can prevent up to 90% of cases of glaucoma-related blindness. Regular ophthalmologic check-ups are crucial, especially for individuals who are at higher risk of developing the disease, to identify and treat it in its early stages and prevent vision loss. We are pleased to partner with the ENTOD Eye Health Foundation to increase public awareness of glaucoma and highlight the importance of regular eye check-ups for preventing blindness associated with glaucoma” said Dr. Satyajit Sinha, Chairman, A. B. EYE INSTITUTE, Patna.
