Nutrition, India’s leading nutraceutical player was recently awarded as the ‘Best Nutraceutical Start-up Company’ at the Nutraceuticals Business Excellence Awards organised by The Associated Chambers of Commerce of India (ASSOCHAM India) in New Delhi. The awards ceremony was a part of the 5th National Symposium on Nutraceuticals which was held to discuss the ever-changing regulatory landscape, consumer trends, innovative technologies and industry-wide challenges in order to remain competitive in a growing market.
Launched in 2016, Pure Nutrition aims to help consumers stay in good health with its wide range of products. Consumption of unhealthy foods has increased, especially in urban areas, which has led to an increase in diseases related to nutritional deficiencies. Nutraceuticals can play an important role in controlling them by filling the nutritional gaps which may be present in the diet, especially supplements and functional foods.
On receiving the prestigious award Mr. Sushil Khaitan, CEO & Director, Pure Nutrition. Me said, “With increasing awareness about the effects of nutritional deficiencies and importance of healthier lifestyles, the nutraceutical market in India has been growing rapidly over the past decade. Pure Nutrition has been at the forefront of this movement in India in recent years and being recognised as the Best Nutraceutical Start-up by an important entity like ASSOCHAM is a testament to our profound growth and movement in the right direction. We constantly strive to develop and expand our range of products to enhance the overall health and well-being of people. We hope to keep our growth going steadily in the Indian market and eventually enter overseas markets as well”.
Pure Nutrition specialises in the creation of nutraceutical products with high quality ingredients and enhanced bioavailability for positive health results. The brand’s range of health products includes supplements, cold pressed oils, functional foods and herbal teas. Visit purenutrition.me for more details.
About PURE NUTRITION
Pure Nutrition – www.purenutrition.me ,an online nutraceutical start-up started as ‘Herbs Nutriproducts Pvt. Ltd.’, a discovery of globally renowned and celebrated holistic nutritionist Luke Coutinho. Pure Nutrition, collects, processes, manufactures and markets 100% natural nutritional supplements, cold pressed oils, protein powders and herbal teas. The products are 100% natural and cruelty free. These natural and health products are continually being developed and expanded to address various health needs. The brand recently announced the completion of its INR 7.5 crore seed funding, led by Asha Jindal Khaitan, a veteran in the health and wellness industry and being associated with Jindal Naturecure Institute for over 30 years.
With the rich experience and knowledge of nutritionists and food engineers coupled with the ancient knowledge of local doctors and farmers, and strictly using the gifts of nature, Pure Nutrition brings to you a variety of natural foods, supplements and herbal infusions, rich in natural nutrients with an aim to prevent, reduce and even cure diseases and enhance one’s health and well-being. Integrity, Transparency, Innovation, Ownership, Quality, Passion and Personal commitment are the cornerstones of the company. They will and want to share the knowledge and natures gifts at the best competitive price globally and across India is the force that drives PureNutrition.me
